Introduction: Picking a custom logo tissue paper size starts with the item going inside, not the size chart.
A shopper comparing tissue paper options usually runs into the same three numbers first: 30x30 cm, 50x70 cm, and 70x100 cm. Those numbers mean little on their own. What matters is the object being wrapped, because a folded shirt, a pair of shoes, and a gift box each ask for a different amount of paper. Once size is treated as a response to bulk and fold style rather than a spec to memorize, the choice becomes much easier. this guide works backward from the item itself, so the sheet size a reader should picture falls into place naturally.
A sheet is large enough when it can cover the item and still leave room for the fold. A folded shirt takes up very little height but a lot of flat area. Shoes are shorter and deeper, with curves that need paper from more than one direction. The quickest mental math is to estimate the widest face of the item, then add roughly half that width again for the fold allowance. A flat shirt typically needs 40 to 50 cm of working width to wrap neatly. A shoe needs more material because the paper has to travel around height as well as length. That single rule explains why the same sheet behaves differently across items. Bulk also changes the folding action itself. A slim item lets the paper fold flat and stay flat, which keeps corners sharp and tidy. A bulky item pushes the paper outward, so the fold has to travel farther and often needs a tuck instead of a simple crease. This is why a sheet that looks generous on a shirt can feel tight around a sweater or a shoe. Estimating bulk before choosing a size saves a lot of awkward repacking later. It also explains why two items of similar length can need noticeably different sheets once depth is in the picture.
Every fold consumes width. A single-layer wrap around a folded shirt sends the paper across the front and over to the back, where a sticker or a small piece of tape can hold it. A two-layer wrap folds the paper back over itself, which eats a real portion of the total width. A 50x70 cm sheet used this way leaves a working coverage of roughly 25 to 35 cm in the middle, which is exactly why it handles a folded shirt so well. A 70x100 cm sheet keeps more material in play after the same number of folds, which suits coats, thick knitwear, or any wrap where a wide clean face is part of the look. Folding once with the actual item in hand settles the question faster than any table.
Lining a box is a different job from wrapping an item. A box shows its base, its walls, and a thin lip of the top edge, so the sheet needs to cover the base and travel up the sides. A shallow, compact gift box can be lined with a 30x30 cm square. A deeper box needs more material, because the paper has to reach the bottom and still climb the walls without pulling tight. A 70x100 cm sheet lays cleanly across a wide or deep box and leaves an overhang that can be dressed at the corners. The useful measurement is the interior base of the box plus a rough allowance for each wall, not the box's total outer volume.
30x30 cm is the compact square. It suits small pieces, jewelry boxes, and a top layer of tissue placed over a gift once the box is already lined. It can wrap a mug, a folded scarf, or a small accessory without leaving excess paper spilling over the sides. 50x70 cm is the middle size most people picture when they think about wrapping a shirt or a folded garment. It covers a folded shirt, takes one fold at the front and one at the back, and still has a little slack to tuck in. 70x100 cm is the large option, and it earns its place on long coats, thicker knitwear, shoe box liners, and deeper gift boxes. Color and print stay independent of all this: a black or white base with silver logo print is a common style example, and size is chosen separately from it. For shoes, one shoe per sheet works better than wrapping a pair together. A shoe has height, a sole, and an upper, which means the paper has to travel around more than one curve. A 70x100 cm sheet wraps a single shoe with enough material left to cushion the base of the shoe box. A 50x70 cm sheet is often enough for smaller sizes, low-profile flats, or a light single-layer cover inside the box. Gift boxes follow their own logic: the bigger and deeper the box, the larger the sheet needs to be. A 70x100 cm sheet can line the base and part of the walls of a large presentation box in one pass. These sizes are common options rather than universal fit rules, and exact fit still depends on measuring the item.
There is a point where a standard sheet stops fitting well and starts costing time. A long coat, a slender gift box, or a fixed-size subscription box can leave a standard sheet either short in one direction or wasteful in another. Excess paper is not free in practice. It has to be trimmed, folded back, or tucked, and each of those steps adds a second or two to every package on a packing bench. A custom dimension lets the sheet cover the item in one clean pass, which reduces awkward corners and keeps the finished wrap looking deliberate. Brands that ship in a fixed box size often find that a custom sheet matches their item better and speeds up the packing motion. Custom sizing also helps when an item has an unusual shape, like a hat, a rolled poster, or a folded pair of boots. In those cases, matching length and width to the item is more useful than adding margin in only one direction. It is worth treating custom dimensions as a pairing exercise rather than an upgrade. The listed sizes cover most everyday apparel and gift scenarios, and custom dimensions handle everything that falls outside them. Printed lightweight paper also moves through most paper recycling streams, so a well-chosen sheet keeps the packing job simple on both ends.
Tissue paper sizing is a geometry question, not a catalog question. Measure the item, decide how many folds the wrap needs, and then check whether 30x30 cm, 50x70 cm, or 70x100 cm covers that volume with enough allowance left over. Custom dimensions are there for the items that sit outside those ranges. Testing one fold with the real item in hand settles more than any chart. With the size matched to the object, a custom logo tissue paper looks intentional the moment the box opens, and the wrap takes less effort to get right.
A：A 50x70 cm sheet is the practical starting point for a folded shirt. It covers the body, takes a fold at the front and back, and leaves a small tuck. A 30x30 cm sheet suits accessories or a top layer over a gift, while a 70x100 cm sheet fits coats, thick knitwear, and any wrap where a wide clean face is wanted. Measuring the folded shirt's width, then adding roughly half again for the fold, gives a reliable answer.
A：The difference is working area after folding. A 50x70 cm sheet lines a small to medium box and wraps a single folded garment in one or two folds. A 70x100 cm sheet covers deeper boxes, wider bases, and larger gifts while still leaving overhang at the corners. Choose the larger size when the box interior is deep or when the wrap needs to reach up the walls without pulling tight.
A：Yes. Custom dimensions are one of the most useful options for footwear, because shoe height and curve make standard sheets either wasteful or tight. Measuring the interior base of the shoe box and adding an allowance for each wall gives a dimension that lines the box and covers the shoe in one pass. One shoe per sheet generally works better than wrapping a pair together.
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