Introduction: Custom tissue paper works best when its size, GSM, color, and printing method are chosen for a specific packaging action.
A sheet that wraps a folded garment may not suit a rigid gift box, shoe box, or small accessory. A clothing brand placing shirts in a mailer has different requirements from a gift retailer wrapping a box or a florist preparing a presentation. Starting with price or a standard 50×70cm sheet can create excess folding, poor coverage, or an unsuitable hand feel. Available options include 30×30cm, 50×70cm, 70×100cm, and custom sizes; 17gsm, 22gsm, 30gsm, and 45gsm; black, white, or custom-color bases; and silk screen printing in 1 color, 2 colors, 3 colors, or full color. The right combination is the one that fits both the product and the way it is packed.
Start with the Packaging Action Your Tissue Paper Must Perform
Begin with the paper’s role at the packing table. If it only covers a folded garment inside a mailer or box, a smaller sheet may create a neat branded layer without leaving large unused edges. A clothing or apparel brand can use 50×70cm as a starting point for common garment presentation, then adjust the size for narrow products, oversized items, or multi-item packs. The goal is enough material for the intended fold, not simply the largest available sheet. Direct wrapping requires more working area because the paper must pass around the product and meet or overlap at the closure point. Shoes, boxed accessories, and gifts often need more surface than a single folded shirt. The 70×100cm option provides more room for larger products or a layered presentation, while 30×30cm may suit small accessories, jewelry boxes, or a logo layer inside a compact package. Custom size becomes useful when product dimensions are consistent and the packing team wants a repeatable fold with less trimming and waste. The paper has a different role when it lines a box or bag instead of wrapping the product. As an inner liner, it separates surfaces, fills visual space, and creates a deliberate opening sequence. A lighter option can suit easy folding and appearance-led presentation. When the paper wraps a hard or heavier item, a more substantial option may provide a fuller hand and another layer around the product. The manufacturer describes the 17/22/30/45gsm range in these terms, so the final hand feel and protection should be checked with a sample. For e-commerce packaging, consider the entire opening sequence. A customer may open a poly mailer, see the tissue paper, lift it, and then reveal the garment or product. A sheet that is too small may expose the item too early, while an oversized sheet can create bulky folds and slow packing. Custom poly mailers, stickers, boxes and bags, and thank-you cards may support the wider presentation, but the tissue paper should still be sized for its own role.
Match Size, Weight, Color, and Print to the Product Presentation
Choose size and GSM together. Size determines coverage and folding room; GSM affects the paper’s relative lightness, softness, thickness, and hand. The manufacturer describes 17gsm as commonly used, soft, and cost-effective. It can suit a light inner layer, a simple garment wrap, or a package where the paper needs to fold easily. The 22gsm option is described as stronger and having a more luxurious texture, making it a possible choice when the paper should feel more noticeable during unboxing. The 30gsm option is described as thicker and offering better product protection, while 45gsm is described as significantly thicker and suitable for hard or heavier items. The highest GSM is not automatically the best choice. A thicker sheet can change the fold, use more material, and make a small package feel crowded. For a lightweight fashion item, 17gsm or 22gsm may provide the desired soft presentation. Shoes, rigid gifts, or products with corners may be better starting points for 30gsm or 45gsm. Comparing the paper around the actual product gives a more useful result than choosing by GSM alone.
1. Use the Base Color to Establish the Package’s First Visual Layer
Black and white provide straightforward starting points because they create familiar brand contrasts. Black tissue paper can give a light logo strong separation, while white tissue paper can provide a clean background for darker artwork. A custom-color base is useful when the package needs to match a defined brand palette or seasonal campaign. The base color then becomes part of the package’s overall appearance rather than a neutral filler. Review the box, mailer, bag, garment, and printed mark together when choosing the color. Packaging’s overall visual arrangement can contribute to brand recognition, and trade dress describes distinctive visual features that identify a commercial source. Color coordination is therefore part of the brand presentation. Share intended color references and review the printed result before approving a large production run, because the paper base and ink appearance affect one another.
2. Match Print Complexity to the Artwork and Fold
Silk screen printing is available in 1 color, 2 colors, 3 colors, or full color. One-color printing can suit a simple logo, wordmark, repeating pattern, or understated package. Two or three colors can add contrast to a more detailed mark. Full color suits artwork that depends on multiple tones, illustrations, or a richer visual composition, while also creating more details to align and approve. Check whether the artwork remains recognizable when the tissue is folded, curved, or partly covered. Large solid shapes and a clear logo may work well with one color. Fine details and several tones may need a larger sheet, calmer base color, or more deliberate repeat pattern. WIPO explains that intellectual property includes creations of the mind, including designs and marks. The brand should provide artwork it is authorized to use and keep the approved file, color direction, and placement clearly identified during customization.
Narrow the Specification Before Requesting Samples and Quotes
Turn the use case into a clear specification direction before contacting the supplier. Describe the product, package type, folding method, and whether the paper must cover the item, line the box, or create a reveal during e-commerce unboxing. Then state the preferred starting size, GSM, base color, print color count, and artwork format. This gives the supplier a practical design and production brief. A clothing brand packing one folded top in a mailer might start with 50×70cm, 17gsm or 22gsm, a custom-color base, and one-color logo printing. A footwear brand may begin with 70×100cm and 30gsm or 45gsm if the sheet must wrap a shoe box or heavier item. A gift brand using compact rigid boxes could test 30×30cm for an inner layer or move to 50×70cm when the paper must wrap the gift itself. These are starting directions rather than universal formulas; the actual package should determine the final combination. Request a sample using the actual product size, fold style, base color, and artwork proportions. Check whether the sheet covers the intended surfaces, whether the selected GSM folds cleanly, and whether the printed logo remains visible when the package is opened. Also consider how many sheets a packer can handle comfortably and whether the selected size creates avoidable waste. The product FAQ gives a manufacturer quotation of 100 sheets/one roll for MOQ and 6–9 business days for production. Confirm both points for the selected specification and order quantity. INFFY PACKAGING presents the product as custom printed tissue wrapping paper for gift packaging and clothing, with custom sizes, colors, GSM options, and silk screen printing. The inquiry process calls for packaging type, dimensions, estimated quantity, and material or printing preferences. These details help convert a creative direction into a practical specification. After narrowing the size, GSM, color, and print direction, ask for the applicable MOQ, sample option, price conditions, production timing, packing method, and shipping arrangement for that combination. 15, but its unit, quantity, and specification conditions require confirmation before it is used in a purchasing calculation.
Conclusion
Choosing custom tissue paper for packaging is easier when the paper’s movement comes before its specifications. Select the size from the product and fold, choose GSM according to the desired softness and substance, set the base color against the wider package, and match print complexity to the logo or artwork. The 30×30cm, 50×70cm, 70×100cm, and custom-size options suit different package formats, while 17gsm through 45gsm provide different starting points for light presentation and heavier wrapping. Prepare the direction for a sample, then contact INFFY PACKAGING to confirm the exact specification, MOQ, pricing, sample arrangement, production timing, and delivery details.
FAQ
Q：What size custom tissue paper should a clothing brand use?
A：For a folded garment inside a box or mailer, 50×70cm is a practical starting size. Smaller 30×30cm sheets may suit compact accessories, while 70×100cm or a custom size can work better for larger garments, multiple items, or direct wrapping. Test the sheet around the packed product to confirm coverage and folding room.
Q：Which GSM is best for wrapping gifts and products?
A：The best GSM depends on the item and the desired hand feel. The manufacturer describes 17gsm as soft and commonly used, 22gsm as stronger with a luxurious texture, 30gsm as thicker with better protection, and 45gsm as suitable for hard or heavier items. A sample with the actual product is the best way to choose.
Q：How many silk screen colors can be printed on custom tissue paper?
A：The available choices are 1 color, 2 colors, 3 colors, and full color. One color suits a simple logo or wordmark, while multiple colors support more detailed artwork. Choose the simplest option that preserves the logo’s visibility on the selected base color and folded sheet.
Sources / References
What is Intellectual Property? | WIPO